Digital marketing for non-marketers and do-gooders
Social Media Management
Digital marketing is a job within itself, yet in many nonprofits that role falls to a marketing or development manager or anyone who seems to a have a grasp of the online lingo. Nonprofits can’t afford to ignore the prevalence of digital marketing. Donors are online and if nonprofits are not speaking their language on […]
Social Media Management
Spend any time in the nonprofit arena and you’ll likely hear the battle cry of “… finding or wanting new donors.” When donations stagnate “new” is the default solution, but there are a few pitfalls nonprofits face with existing donors: Incomplete or out-of-date databases Only contacting donors when you want money Sketchy donor histories…
Social Media Management
Hashtags are keyword search tools used to find messages and images on a specific topic or theme. Want to make your nonprofit content more relevant? Use hashtags to increase your post reach and potentially introduce your content to a new audience. Before using hashtags, there are a few things to remember: Hashtag meanings change over […]
Social Media Management
Everything you need create a good social media marketing plan, you already have. You have a good cause. You have at least one social media profile (you do? Don’t you?). You have content (even if you don’t know it yet). That’s it. That is all you need. Your social media posts have a job to […]