Is Your Business (or Nonprofit) Ready for Facebook Ads?
By now, you’ve probably heard the ubiquitous term “Pay to play” to describe Facebook. What does that mean? In order to increase reach, engagement, and awareness (that thing that everyone talks about), you need to use Facebook advertising. Organic reach is not dead,...
read more7 Signs Your Nonprofit Needs a Digital Marketing Consultant
Digital marketing is a job within itself, yet in many nonprofits that role falls to a marketing or development manager or anyone who seems to a have a grasp of the online lingo. Nonprofits can’t afford to ignore the prevalence of digital marketing. Donors are online...
read moreTraditional, Meet Digital: Why You Should Consider Digital Marketing?
Marketing comes in many forms: television, print, radio, word-of-mouth, and so on. Yet, there are still plenty of businesses out there that hesitate to transform their traditional marketing into digital marketing. Let’s discuss traditional vs. digital marketing: the...
read more4 Surprising Ways Wonder Woman Movie Will Inspire Digital Marketers
What does Wonder Woman have to do with the challenges of digital marketers and entrepreneurs? You may be surprised. I watched the movie as a super fan of Wonder Woman, not a comic book fan. I couldn’t tell you whether Wonder Woman was a DC or a Marvel character (set...
read more5 Ways Nonprofits Can Use Social Media to Excite Existing Donors
Spend any time in the nonprofit arena and you'll likely hear the battle cry of “… finding or wanting new donors.” When donations stagnate “new” is the default solution, but there are a few pitfalls nonprofits face with existing donors: Incomplete or out-of-date...
read moreDaily Hashtags for Nonprofits
Hashtags are keyword search tools used to find messages and images on a specific topic or theme. Want to make your nonprofit content more relevant? Use hashtags to increase your post reach and potentially introduce your content to a new audience. Before using...
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